LAUSANNE, Switzerland April 16, 2021 – International Bowling Federation (IBF), the global governing body for the sport of Tenpin, Ninepin and Para Bowling and the Professional Bowlers Association (PBA), the world’s preeminent organization dedicated to the sport of bowling and its professional competition are excited to announce they have entered into a new long-term agreement.
IBF and PBA have agreed to a long-term partnership aimed at driving the global profile of the sport of bowling and to increase participation worldwide. The partnership sees the flagship brand of bowling, the PBA, join forces with the international governing body representing 114-member federations across five continental zones.
In September 2019, Bowlero Corp, the world’s largest owner and operator of bowling centers, purchased the PBA establishing itself as the first media company in the sport, dedicated to growing and enhancing the PBA experience. Bowlero Corp has continued with all of the PBA’s scheduled tournaments and programming and has developed plans to build upon key PBA initiatives including its groundbreaking FOX Sports partnership.
Read the full press release here…
Stuart Watson
Head of Communications & PR
British Tenpin Bowling Association
http://btba.org.uk
